Cashew nuts sells just like groundnut, though a bit more expensive than groundnut. Millions of Nigerians buy cashew nuts daily. Now as a snack it serve as a means of relieving hunger before people get home made food to eat. This also brings us to good packaging and marketing strategy. (More on that later).
That said, let’s look at the steps to prepare spicy cashew nut in Nigeria
How To Start Spicy Roasted Cashew Nut Packaging in Nigeria
For 1 kilogram of cashew nut follow the steps below.
1. Cashew nut – 1000g (1kg)
2. Salt – 2 teaspoon
3. Grounded pepper 1 tablespoon
4. Celery powder – 1 tablespoon
5. Ginger powder – 1 tablespoon
Please note that you will need an oven to prepare your cashew nut.
1. Preheat your oven to 350 degrees Fahrenheit
2.Pour your cashew nut in a bowl and pour the spices
3. Mix the cashew nut with the spices you added evenly until the cashew nuts are coated with the spices
4. Spread the cashew nuts on a baking sheet
5. Put it the the oven you preheated and roast for 10-15 minutes
6. Allow to cool down then package
Alternative, you can sprinkle some water on the cashew nuts with the spices and leave to stand for 10 minutes
Drain completely and roast in the oven as in the procedures above.
You can use plastic containers or nylon pack/pouch.
How to Package and Market Your Cashew Nuts to Attract More Sales
There are people who package and sell cashew nuts in bottles but if you want to go into packaging of cashew nuts, i’ll advice you do it differently so as to get more attention and attract more buyers.
Why not add value? I bet you you will struggle to sell your products even if they are hygienically prepared, if you don’t package yours differently and learn new sales strategies to market your cashew nuts.
I guess you know that you can quickly convince people to stop buying cashew nuts from their regular seller if you don’t add value. If your is not different from the normal way of packaging.
Adding more value and marketing strategy is key to business success. It paves the way for a niche within an existing niche. That is revolution.
Lets take the case of hypo for instance, all the previous producers of bleach packaged theirs in plastic bottles but hypo came with a sachet or just N20 and broke even. They penetrated the market and brought down the patronage of the previous producers. Today you will hardly hear about any other bleach in the market. So you see? Doing something different from others makes you stand out from he crowd, thereby bringing more sales and more money into your pocket.
Instead of putting yours in the bottles like every other person, you can get graphics or designer to design sachets for you and brand them with your business name. Then distribute to shop owners in your area and even in schools. as time goes on, you work on registering with NAFDAC.
You can also sell online with using Facebook, Instagram and Whatsapp.